Investigating the impact of social media antecedents on brand equity and online fashion purchase intention

The Effect of Brand Authenticity toward Emotional Brand Attachment: The Moderating Role of Brand Image

Modeling the moderation role of brand reputation in the relation between perceived risk and customers’ online shopping behavior in Egypt.

The Impact of Online Brand Community Markers on Consumer Brand Engagement: Studying the moderating role of gender

The Impact of Digital Marketing on Purchase Intention Via Perceived Value and Brand Experience during the Era of COVID-19 in the Telecommunication Sector

Impact of Electronic Word of Mouth on Purchase Intention: Mediating Role of Brand Image and Brand Trust of Tourist Destinations and Hospitality Establishments in Egypt

Investigating the impact of services marketing mix on brand loyalty and brand image using the PLS-SEM Approach

Factors affecting the consumers’ intention to purchase through online shopping

The Impact of Online Communities-based Social Customer Relationship Management (S-CRM) on Customer Loyalty and Brand Image on Hotels

The Impact of Electronic Word-of-Mouth on Consumer Purchase Intention and Brand trust in the Egyptian Market