Detecting the nexus of online review manipulation and purchasing decisions: Evidence from hotel and travel agency customers

The influence of optimism and innovativeness on customers' perceptions of technological readiness in five-star hotels

Beyond Passive Observance: Understanding Egyptian Domestic Tourists' Behaviour through Hyper-Personalised Digital Clienteling

The Role of Digital Marketing in the Sustainability of the Tourism and Hotel Sector and its Services According to Different Generations

دور منصات إبداء الرأي والتقييم في تعزيز سمعة الفنادق في مصر: دراسة حالة TripAdvisor

Exploring the effectiveness of using digital marketing in diving centers on the Red Sea Coast

The impact of Eco innovation Policy on Organizational Reputation: Evidence from Hotels and Travel Agencies

Analyzing Electronic Word-of-Mouth in Egyptian Tourism Authority Account on Social Networks

Service Quality in Tourism and Hospitality Industry and Tourist Destination Loyalty Post-COVID-19: The Role of Tourism Destination Image and Tourist Trust

Exploring the Usage of Digital Content Marketing in Hotels and Travel Agencies in Egypt