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366926

Exploring the effectiveness of using digital marketing in diving centers on the Red Sea Coast

Article

Last updated: 27 Dec 2024

Subjects

-

Tags

E-Marketing in tourism and hospitality

Abstract

One of the main advantages of digital marketing is that it has made diving centers on the Red Sea Coast of all sizes more equal in their competition for the consumer's attention. Therefore, this study aims to explore effectiveness using digital Marketing on diving centers in Red Sea Coast. To achieve the objectives of the study, questionnaire form was designed as a quantitative approach and as an instrument or method to gather data from the study sample. Questionnaire was administered (on 48 diving centers). After collecting data, coding, and analysis, the results of the study indicated that the majority of the sample agreed that "social media" and “website" were the most commonly applied digital marketing techniques. There were a lot of benefits to using digital marketing on diving centers in the Red Sea Coast, such as improving the image of the diving base,. The study recommends that diving centers should give more importance to digital marketing. It will help them to reach large numbers of divers and raise their profit.

DOI

10.21608/mjthr.2024.299895.1164

Keywords

Digital Marketing, diving centers, Red Sea Coast

Authors

First Name

ahmed

Last Name

barakaat

MiddleName

-

Affiliation

tourism inspector at ministry of tourism

Email

ahmed59937@yahoo.com

City

hurghada

Orcid

-

First Name

Hussein

Last Name

Abdel Rady

MiddleName

Abdel Wahab

Affiliation

Tourism Studies Department, Faculty of Tourism and Hotels, Minia University

Email

hussien.ibrahim1@mu.edu.eg

City

-

Orcid

-

First Name

Nesreen

Last Name

Ahmed

MiddleName

Khairy

Affiliation

Tourism Studies Department, Faculty of Tourism and Hotels, Minia University

Email

nesreen.ahmed@mu.edu.eg

City

-

Orcid

-

Volume

18

Article Issue

1

Related Issue

46507

Issue Date

2024-12-01

Receive Date

2024-06-27

Publish Date

2024-07-01

Page Start

158

Page End

167

Print ISSN

2357-0652

Online ISSN

2735-4741

Link

https://mjthr.journals.ekb.eg/article_366926.html

Detail API

https://mjthr.journals.ekb.eg/service?article_code=366926

Order

366,926

Type

Original Article

Type Code

1,533

Publication Type

Journal

Publication Title

Minia Journal of Tourism and Hospitality Research MJTHR

Publication Link

https://mjthr.journals.ekb.eg/

MainTitle

Exploring the effectiveness of using digital marketing in diving centers on the Red Sea Coast

Details

Type

Article

Created At

27 Dec 2024