Relations between perceived risks and online shopping behavior in COVID-19 epidemic time: online trust as a moderator

The Impact of Electronic Word-of-Mouth on Consumer Purchase Intention and Brand trust in the Egyptian Market

The mediating role of Brand image and Lovemarks Brands between Social Media Marketing Activities and Brand Equity: An Empirical Study on Fashion wear industry in Egypt

Mediation and Moderation Model of the Relationship between Live Streaming Promotion and Online Impulsive Buying Behavior An Empirical Study on Egyptian Fashion Wear Customers

The Moderating Effect of Artificial Intelligence Marketing Activities on the Relationship between Brand Activism and Repurchase Intentions applied on E- Retail Stores in Egypt

The Moderating effect of Artificial Intelligence on the Relation between Consumer Privacy Concerns and Online Purchase Intention in Egypt

Brand Equity Role in Customers Planned Behavior in the Egyptian E-Banking Sector

Analyzing The Factors Affecting Online Trust in B2C E-commerce and Its Impact on Purchase Intention in Egypt

Impact of Electronic Word of Mouth on Purchase Intention: Mediating Role of Brand Image and Brand Trust of Tourist Destinations and Hospitality Establishments in Egypt

توسيط المخاطر المدركة في العلاقة بين أنماط اتخاذ القرار الشرائي والاتجاه نحو التسوق الالكتروني: دراسة تطبيقية على عملاء التسوق الالكتروني في مصر.