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348226

Analyzing The Factors Affecting Online Trust in B2C E-commerce and Its Impact on Purchase Intention in Egypt

Article

Last updated: 28 Dec 2024

Subjects

-

Tags

Entrepreneurship

Abstract

This study investigates the determinants of e-commerce trust among Egyptian consumers, including privacy, security, vendor reputation, website quality, deterrence, experience, and social factors, and adopts the Technology, Organization, Environment (TOE) and technological-personal-environmental (TPE) frameworks. Addressing a significant research gap in the academic literature, particularly regarding e-commerce trust in Egypt, the study employs a quantitative approach to analyze the factors impacting consumers' e-commerce acceptance. A total of 386 self-administered questionnaires were distributed, collected, and analyzed using the Statistical Package for Social Science (SPSS) version 20, with multiple regression analysis employed to test hypotheses. Findings reveal that perceived vendor reputation, social influences, deterrence, and knowledge and experience influence trust in the online vendor, while perceived website quality and privacy were found to be insignificant. The implications of these findings provide practitioners with insights to develop strategies for enhancing trust and business growth in the Egyptian e-commerce market. This research contributes to understanding Egyptian consumers' e-commerce behavior, addressing the need for digitization in developing societies, and adding to the literature on e-commerce usage in such contexts.

DOI

10.21608/ajccr.2024.220959.1072

Keywords

Online Trust, E-commerce, Purchase Intention, TOE Framework, TPE Model, Perceived privacy/security, Perceived Vendor Reputation, Perceived Website Quality, Perceived Social influence

Authors

First Name

Mahmoud

Last Name

Elsaeed

MiddleName

-

Affiliation

College of Management and Technology, Arab Academy for Science, Technology, and Maritime Transport, Egypt

Email

mahm.elsaid@gmail.com

City

Giza

Orcid

-

First Name

Ahmed

Last Name

Elsamadicy

MiddleName

-

Affiliation

College of Management and Technology, Arab Academy for Science, Technology, and Maritime Transport, Egypt

Email

samadicy@gmail.com

City

-

Orcid

-

First Name

Eiman

Last Name

Negm

MiddleName

-

Affiliation

College of Management and Technology, Arab Academy for Science, Technology, and Maritime Transport, Egypt

Email

eiman_medhat@yahoo.com

City

-

Orcid

-

First Name

Hazem

Last Name

Rasheed

MiddleName

-

Affiliation

College of Management and Technology, Arab Academy for Science, Technology, and Maritime Transport, Egypt

Email

hazem.rasheed@aast.edu

City

-

Orcid

-

Volume

4

Article Issue

1

Related Issue

46963

Issue Date

2024-03-01

Receive Date

2023-07-25

Publish Date

2024-03-01

Page Start

45

Page End

63

Print ISSN

2805-248X

Online ISSN

2805-2498

Link

https://ajccr.journals.ekb.eg/article_348226.html

Detail API

https://ajccr.journals.ekb.eg/service?article_code=348226

Order

1

Type

Original Article

Type Code

2,025

Publication Type

Journal

Publication Title

The Academic Journal of Contemporary Commercial Research

Publication Link

https://ajccr.journals.ekb.eg/

MainTitle

Analyzing The Factors Affecting Online Trust in B2C E-commerce and Its Impact on Purchase Intention in Egypt

Details

Type

Article

Created At

28 Dec 2024