Beta
266065

Relations between perceived risks and online shopping behavior in COVID-19 epidemic time: online trust as a moderator

Article

Last updated: 27 Dec 2024

Subjects

-

Tags

علوم المحاسبة وإدارة الأعمال

Abstract

Online shopping behavior is still a discoverable topic, particularly in terms of perceived risks. Coronavirus health risks have a significant impact on human culture, behavior, and decision-making processes. This study attempted to fill that void by looking into the relationship between this element with other factors such as financial risk, non-delivery risk, and online shopping to address the past inconsistent findings. The research also looked at the role of online trust as a moderator. This research was carried out in the Arab world during the coronavirus outbreak when authorities restricted people's movement and interaction. As a result, traditional methods of gathering customer data became extremely difficult. An online survey has been conducted to collect information from 237 customers who shopped online during the crisis. The Partial Least Square technique (Smart PLS 3.0) was utilized for data analysis. The results revealed that financial and non-delivery risks do not affect online shopping. Health risks and online trust have an impact on online shopping. On the other hand, online trust has no moderating effect. Finally, the study provides theoretical and managerial implications, along with future recommendations.

DOI

10.21608/zcom.2022.168065.1178

Keywords

perceived risk, Online Trust, Online Shopping, Consumer Behavior, COVID-19

Authors

First Name

عبدالباسط مسلم

Last Name

الخوالدة

MiddleName

-

Affiliation

كلية إدارة الأعمال ، جـامعة طيبـة، المملكة العربية السعودية

Email

akhawaldeh@taibahu.edu.sa

City

المدينة المنورة

Orcid

0000-0001-6461-6777

Volume

45

Article Issue

1

Related Issue

39660

Issue Date

2023-01-01

Receive Date

2022-10-10

Publish Date

2023-01-01

Page Start

4

Page End

35

Print ISSN

1110-7731

Online ISSN

2735-4512

Link

https://zcom.journals.ekb.eg/article_266065.html

Detail API

https://zcom.journals.ekb.eg/service?article_code=266065

Order

20

Type

تجاریة کل ما یتعلق بالعلوم التجاریة

Type Code

1,572

Publication Type

Journal

Publication Title

مجلة البحوث التجارية

Publication Link

https://zcom.journals.ekb.eg/

MainTitle

Relations between perceived risks and online shopping behavior in COVID-19 epidemic time: online trust as a moderator

Details

Type

Article

Created At

27 Dec 2024