The effect of Visual Identity on the Positive E-WOM as a tool of tourism promotion (Applied on Sharm El-Sheikh)

Evaluation of Luxor Brand Visual Identity: Tourists’ Perception

أثر الهوية الثقافية لمقدمي الخدمة السياحية في بناء العلامة التجارية لمصر - وجهة نظر السائح

Memorable Experience Economy: Investigating Tourists’ Experience on Memories and Loyalty in Egypt’ Brand Resort Hotels

Conceptual Perspective of Relationship Marketing in Egypt’s Tourism Industry

Domestic Tourists’ Perception and Attitude Towards Circularity in Egypt

دراسة تأثير سعر الخدمات والصورة الذهنية على ولاء العملاء للمقصد السياحي المصري

Applicability of Reputation Marketing To the Branding Of Luxor as a Tourist Destination

The impact of selling optional trips via the Internet on the perceived value of the tourists quality services applied on Hurghada

Assessing the Tools of Digital Brand Marketing in the Egyptian Travel Agencies and Their Influence on Domestic Tourists' Loyalty