Beta
ManageSearchChatDiscover
300834

Evaluation of Luxor Brand Visual Identity: Tourists’ Perception

Article

Last updated: 24 Dec 2024

OverviewSimilar Items

Subjects

-

Tags

-

Abstract

At the time of fierce competition in the market, only a recognizable brand brings profit. Brand creation is a very complex work as it is vital to include all those contact points with the consumer on which impressions are being formed. What attracts the most attention when a brand is mentioned are the logo, color, and emotion which is being released mentioning a brand name. The purpose of the current study is to measure the perception of tourists toward Luxor's Visual Identity. Moreover, it tried to evaluate the quality of the Visual Identity elements of Luxor (logo, slogan, color combination, and font style). These elements are evaluated as a tool to achieve the goal of the visual identity project, which is to promote Luxor as a brand. A quantitative approach that based on a questionnaire that was distributed to a sample of tourists who visited Luxor. The findings of this paper illustrated that the logo isn't seen in most of the main streets and suburbs of the Governorate. Furthermore, the slogan is not recognized by most of the sample. Although Luxor's visual identity may present a good impression of Luxor it is not visible enough in Luxor's promotional tools and activities.

DOI

10.21608/ijthm.2023.300834

Keywords

Luxor, Brand Visual Identity, Logo, slogan, typography

Authors

First Name

Nesreen

Last Name

Ali

MiddleName

Khairy

Affiliation

Faculty of Tourism and Hotels, Minia University, Egypt

Email

-

City

-

Orcid

-

First Name

Wafaa

Last Name

Elias

MiddleName

Ahmed

Affiliation

Faculty of Tourism and Hotels, Minia University, Egypt

Email

-

City

-

Orcid

-

First Name

Asmaa

Last Name

Ahmed

MiddleName

Hussein

Affiliation

Faculty of Tourism and Hotels, Minia University, Egypt

Email

-

City

-

Orcid

-

Volume

6

Article Issue

1

Related Issue

41507

Issue Date

2023-06-01

Receive Date

2023-05-28

Publish Date

2023-06-01

Page Start

1

Page End

23

Print ISSN

2535-2318

Online ISSN

2682-3632

Article File

IJTHM_Volume 6_Issue 1_Pages 1-23.pdf

PDF . 1.1MB

Link

https://ijthm.journals.ekb.eg/article_300834.html

Detail API

https://ijthm.journals.ekb.eg/service?article_code=300834

Order

300,834

Publication Type

Journal

Publication Title

International Journal of Tourism and Hospitality Management

Publication Link

https://ijthm.journals.ekb.eg/

MainTitle

Evaluation of Luxor Brand Visual Identity: Tourists’ Perception

Details

Type

Article

Created At

24 Dec 2024