Big Data Analytics’ Utilization in Egyptian Hotels’ Decision-Making: What are The Challenges of Applying BDA?

العوامل المؤثرة في اعتماد تحليلات البيانات الضخمة في الفنادق

The impact of perceived benefits and risks on the current and intended levels of big data analytics adoption in hotels

The Impact of Statistical Data Analytics on Decision Making Process in Hotels

Integrating Data-Driven Decision-Making in the Egyptian Hotel Industry: Revenue Management Perspective

The Behavioural Intention of Adopting Big Data Analytics in the Tourism Sector : An Empirical Investigation in Egypt

The impact of Big Data Analytics in Developing Strategic Performance using Balanced Scorecard: A Field Study in Egypt

The impact of using the electronic data platform in improving the performance of employees in tourism companies in Egypt

Analyzing The Egyptian Hotel Capacity: An Exploratory Study

The Role of Advanced Information Technologies in Decision-making: Applying on a Sample of Egyptian Hotels