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253846

The influence of big data analytics on hotel performance efficiency in Egyptian hotels

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Last updated: 26 Dec 2024

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Abstract

Using Big Data Analytics (BDA) in organizations has the potential to improve innovation, accuracy, and efficiency. Therefore, this research will focus on exploring the influence of big data analytics on hotel performance efficiency in Egyptian hotels. This Research developed all measurements using scales suggested by previous authors. The current research utilized the quantitative approach. A five-point Likert scale was used to test the attitude of the participators toward research variables. Participators shared in this survey are hotel' employees in hotel chains and five-star hotels in the governorates of Luxor, Aswan, the Red Sea, and Sharm El-Sheikh city, and they number 397 employees. Data collected were analyzed using SPSS (23) statistical tool. The research found that, hotels need to validate the data collected before analyzing it, using BDA has the potential to improve innovation, accuracy in hotels, using BDA helps to increase the effectiveness and efficiency of hotel employees and hotel performance. On the other hand, some of the challenges that hotels face in using BDA: the high cost of using BDA applications, the difficulty of data security, and the difficulty of storing data.

DOI

10.21608/mkaf.2022.253846

Keywords

Big Data (BD), Big Data Analytics (BDA), Hotel performance efficiency, Hotel employees

Authors

First Name

OMAR

Last Name

NOBY

MiddleName

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Affiliation

Faculty of Tourism and Hotels , Luxor University, Egypt

Email

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City

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Orcid

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First Name

AHMED

Last Name

RADY

MiddleName

-

Affiliation

Faculty of Tourism and Hotels , Minia University, Egypt

Email

-

City

-

Orcid

-

First Name

SABREEN

Last Name

GABER ABD ELJALIL

MiddleName

-

Affiliation

Faculty of Tourism and Hotels , Luxor University, Egypt

Email

-

City

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Orcid

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Volume

11

Article Issue

2

Related Issue

36096

Issue Date

2022-06-01

Receive Date

2022-08-09

Publish Date

2022-06-01

Page Start

535

Page End

567

Print ISSN

2537-0510

Online ISSN

2537-0545

Article File

MKAF_Volume 11_Issue 2_Pages 535-567.pdf

PDF . 727.8kB

Link

https://mkaf.journals.ekb.eg/article_253846.html

Detail API

https://mkaf.journals.ekb.eg/service?article_code=253846

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7

Type

المقالة الأصلية

Type Code

1,446

Publication Type

Journal

Publication Title

مجلة کلية السياحة والفنادق. جامعة المنصورة

Publication Link

https://mkaf.journals.ekb.eg/

MainTitle

The influence of big data analytics on hotel performance efficiency in Egyptian hotels

Details

Type

Article

Created At

23 Jan 2023