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267534

The impact of perceived benefits and risks on the current and intended levels of big data analytics adoption in hotels

Article

Last updated: 23 Jan 2023

Subjects

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Tags

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Abstract

The adoption of big data analytics (BDA) has become prevalent in many business fields due to its various benefits. However, it has been reported that the hospitality industry is reluctant to adopt BDA. Additionally, precedent studies pointed to a knowledge gap and called for further research in this subject. Hence, this research explores the current and intended levels of adoption of BDA in hotels. It also proposes and examines a mediated-moderated model for the impact of perceived benefits and risks on the current and intended levels of BDA adoption in hotels. This study followed a quantitative approach whereby a questionnaire form was developed and distributed to IT managers/engineers and general/deputy managers in hotels. A total of 265 complete and valid responses were collected and analyzed. PLS-SEM using smart PLS 3.0 was employed to test the model. The results indicated that perceived benefits positively influence the current and intended level of BDA implementation in hotels. Moreover, perceived risks had a negative moderating effect on the linkage between perceived benefits and both the current and intended levels of BDA adoption. This study is among the leading studies that have examined the extent to which the perceived benefits and risks of BDA adoption can impact the current and intended levels of BDA implementation in the hotel industry

DOI

10.21608/ijthsx.2022.164078.1023

Keywords

Big Data Analytics, BDA, Benefits, Risks, Hotels

Authors

First Name

Abuelkassem

Last Name

Mohammad

MiddleName

A.A.

Affiliation

Hotel Management Department, Faculty of Tourism and Hotels, Minia University

Email

kassem.mohammad@mu.edu.eg

City

Minia

Orcid

0000-0002-2221-0100

First Name

Muhammad

Last Name

Abd Elsalam

MiddleName

Abd El-Monem Ebrahem

Affiliation

Hotel Management Department, Faculty of Tourism and Hotels, Minia University

Email

mohd.ibrahim2@mu.edu.eg

City

MInia

Orcid

-

Volume

3

Article Issue

2

Related Issue

37215

Issue Date

2022-10-01

Receive Date

2022-09-19

Publish Date

2022-10-29

Page Start

1

Page End

20

Print ISSN

2785-9843

Online ISSN

2785-9851

Link

https://ijthsx.journals.ekb.eg/article_267534.html

Detail API

https://ijthsx.journals.ekb.eg/service?article_code=267534

Order

267,534

Type

Original Article

Type Code

1,806

Publication Type

Journal

Publication Title

The International Journal of Tourism and Hospitality Studies

Publication Link

https://ijthsx.journals.ekb.eg/

MainTitle

-

Details

Type

Article

Created At

23 Jan 2023