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299172

The impact of using the electronic data platform in improving the performance of employees in tourism companies in Egypt

Article

Last updated: 24 Dec 2024

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Tags

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Abstract

This study aimed to identify the use of the electronic data platform (information and communication technology, digital transformation, big data, virtual reality applications, smart phone applications) and its impact on improving the performance of employees in the application on tourism companies in Egypt. The study sample consisted of (384) individuals from The employees of the tourism companies in Cairo Governorate, as it consisted of (362) individual clients, and the study used the descriptive analytical approach, and also used two questionnaire lists to identify the opinions of the study sample, and the results of the study concluded that there was a statistically significant positive effect at the level (0.01) for the dimensions of the electronic data platform (smart phone applications, information and communication technology) to improve the performance of employees of tourism companies in Egypt, and there is a statistically significant positive effect at the level (0.05) of the digital transformation dimension on improving the performance of employees in tourism companies in Egypt, and there is no statistically significant effect of the two dimensions of big data and virtual reality applications on improving the performance of employees in tourism companies in Egypt. The study recommended the need to support senior management in companies tourism to use the electronic data platform, design programs to produce creative ideas that contribute to maximizing the revenues of tourism companies, develop websites for tourism companies through the transition to digitization, and support senior management for research and development in tourism companies.

DOI

10.21608/jaauth.2023.196935.1428

Keywords

electronic data platform, improving the performance of employees, tourism companies in Egypt

Authors

First Name

Radwa Mohamed Zarzor

Last Name

Zarzor

MiddleName

-

Affiliation

Faculty of TOURISM

Email

zarzorradwa@gmail.com

City

الاسماعيلية

Orcid

-

First Name

nadia

Last Name

maher

MiddleName

-

Affiliation

Faculty of TOURISM

Email

nadiamaher@gmail.com

City

ismailia

Orcid

-

First Name

nevin

Last Name

glal

MiddleName

-

Affiliation

faculty of tourism

Email

nevinglal@gmail.com

City

ismailia

Orcid

-

Volume

24

Article Issue

2

Related Issue

40929

Issue Date

2023-06-01

Receive Date

2023-02-28

Publish Date

2023-06-01

Page Start

132

Page End

143

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_299172.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=299172

Order

299,172

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

The impact of using the electronic data platform in improving the performance of employees in tourism companies in Egypt

Details

Type

Article

Created At

24 Dec 2024