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209618

Big Data Analytics’ Utilization in Egyptian Hotels’ Decision-Making: What are The Challenges of Applying BDA?

Article

Last updated: 04 Jan 2025

Subjects

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Tags

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Abstract

Big Data Analytics (BDA) helps all kinds of organizations in both the public and private sectors to make better, faster, and more efficient decisions. Therefore, the research aims to explore BDA utilization in Egyptian hotels' decision-making. Moreover, to explore the difficulties those face managers of five stars' hotels and chains to apply BDA. This research developed all measurements using scales suggested by previous authors. The current research utilized the quantitative approach represented in a questionnaire. A five-point Likert scale was used to test the attitude of the hotel managers toward research variables. Participators shared in this survey are hotel' managers in hotel chains and five-star hotels in the governorates of Luxor, Aswan, the Red Sea, and Sharm El-Sheikh city. The research found that, hotels need to rationalize costs and create new opportunities, using BDA helps to increase the effectiveness, and making the right decision helps managers to achieve hotel goals. On the other hand, the challenges faced by hotels are the high cost of using BDA applications and the difficulty of security data. Furthermore, senior management should provide full financial support for the BDA application, which is considered beneficial in achieving hotel goals.

DOI

10.21608/jaauth.2021.106301.1265

Keywords

Big Data (BD), Big Data Analytics (BDA), decision-making, Hotel managers

Authors

First Name

Omar

Last Name

Noby

MiddleName

-

Affiliation

Hotel Management Dep, Faculty of Tourism & Hotels, Luxor University, Luxor, Egypt.

Email

omarnoby2018@gmail.com

City

Luxor

Orcid

0000-0003-4841-3835

First Name

Ahmed

Last Name

Rady

MiddleName

-

Affiliation

Hotel Management, Faculty of Tourism and Hotels, Minia University, Minia, Egypt.

Email

ahmed.rady@mu.edu.eg

City

Minia, Egypt

Orcid

-

First Name

Sabreen

Last Name

Abd Eljalil

MiddleName

Gaber

Affiliation

Tourism Studies Dep, Faculty of Tourism & Hotels, Luxor University, Luxor, Egypt.

Email

sabreenjalil@fth.luxor.edu.eg

City

Luxor

Orcid

-

Volume

21

Article Issue

5

Related Issue

29521

Issue Date

2021-12-01

Receive Date

2021-11-16

Publish Date

2021-12-01

Page Start

156

Page End

170

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_209618.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=209618

Order

8

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

Big Data Analytics’ Utilization in Egyptian Hotels’ Decision-Making: What are The Challenges of Applying BDA?

Details

Type

Article

Created At

22 Jan 2023