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377643

The Impact of Statistical Data Analytics on Decision Making Process in Hotels

Article

Last updated: 27 Dec 2024

Subjects

-

Tags

Hospitality management

Abstract

Understanding the role of statistical data analytics in enhancing the effectiveness of hotel decision making is a vital to improve operational performance and enhance customer satisfaction. Although previous studies have focused on explaining statistical data analytics, there is a lack in these studies that have focused on exploring the impact of statistical data analytics on decision making in the Egyptian hospitality contexts. Therefore, this research intends to uncover the impact of statistical data analytics dimensions (analytical skills, data quality, domain knowledge, big data, and tool sophistication) on the decision making process in hotels. The research methodology is analytical; the population consists of managers and employees from four- and five-star hotels in Hurghada and Sharm El-Sheikh, and the sample is randomly stratified. As a result, the researchers obtained data from 405 respondents. SPSS V. 22 was used to analyze the data and test the research hypotheses. The findings indicate that each dimension of statistical data analytics (analytical skills, data quality, domain knowledge, big data, and tool sophistication) has a statistically significant positive impact on the decision making process in hotels. The research recommends that hotels prioritize developing analytical skills through targeted training programs. This investment in human capital enables employees to interpret complex data and derive actionable insights, ultimately leading to better decision making. Moreover, this research contributes to filling the research gap in previous studies by investigating statistical data analytics and providing important practical implications for the hospitality sector.

DOI

10.21608/mjthr.2024.310681.1172

Keywords

Statistical Data Analytics, decision making process, Hotels

Authors

First Name

Ahmed

Last Name

Rady

MiddleName

-

Affiliation

Hotel Management Dep., Faculty of Tourism and Hotels, Minia University, Minia, Egypt

Email

ahmed.rady@mu.edu.eg

City

-

Orcid

0000-0002-2383-2999

First Name

Ahmed

Last Name

Kamal

MiddleName

-

Affiliation

Hotel Management Department, Faculty of Tourism and Hotels, Minia University.

Email

ahmed.k.abdelazeem@mu.edu.eg

City

-

Orcid

-

First Name

Hussien

Last Name

Hussien

MiddleName

Mohamed

Affiliation

Hotel Management Department, Faculty of Tourism and Hotels, Minia University

Email

hussien.mohammed@mu.edu.eg

City

-

Orcid

-

Volume

18

Article Issue

2

Related Issue

48822

Issue Date

2024-12-01

Receive Date

2024-08-07

Publish Date

2024-07-01

Page Start

42

Page End

72

Print ISSN

2357-0652

Online ISSN

2735-4741

Link

https://mjthr.journals.ekb.eg/article_377643.html

Detail API

https://mjthr.journals.ekb.eg/service?article_code=377643

Order

377,643

Type

Original Article

Type Code

1,533

Publication Type

Journal

Publication Title

Minia Journal of Tourism and Hospitality Research MJTHR

Publication Link

https://mjthr.journals.ekb.eg/

MainTitle

The Impact of Statistical Data Analytics on Decision Making Process in Hotels

Details

Type

Article

Created At

27 Dec 2024