The Emotional Communication Effectiveness of Advertising on Consumer Behavior

Advertising empathy strategies and their role in influencing the recipient

Social Intelligence in Advertising Design and its Impact on the Recipient

The Effectiveness of Evocative Words for Self-Expression in Advertising Message and Its Role in Supporting Societal Behavior

The Role of Emotional Engineering in Designing Sustainable Digital Advertising

Employing the Reverse Psychology in Advertising and its Impact on the Mental Energy of the Recipient

فعالية الإعلان العاطفي في توجيه سلوك المتلقي لتحقيق أهداف الاتصال المرجوه

3ostalgia in the Advertising Alliance and its Impact on the Recipient of the Advertisement

The Persuasive effect of using Visual Metaphors in Advertising Design

Psychological Functions of Advertising Communication, and Their Relevance to The Subconscious Mind in Influencing the Purchasing Response