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177012

Social Intelligence in Advertising Design and its Impact on the Recipient

Article

Last updated: 25 Dec 2024

Subjects

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Tags

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Abstract

The design works on the principle of communication and communication, including what is awareness, guidance or promotion through applied arts specialties such as (advertising, decor, glass, industrial design) through the ability of the design to attract and influence depending on its facilitating the process of communicating information that is understandable and clear to all layers of society. Here comes the role of the designer in his good understanding of society and the values ​​of society, and this is what the designer must take into account when designing that the design be done in the light of sound standards and cultural, social and moral values ​​of society. This is what is called (social intelligence) of the designer. To understand and understand the community and to take into account the psychological state of the idol Z F. A theory of social intelligence identified in the (theory of multiple intelligences). And intelligence was defined

DOI

10.21608/jdsaa.2021.30300.1049

Keywords

social intelligence, emotional intelligence, context

Authors

First Name

Kareman

Last Name

Elshal

MiddleName

-

Affiliation

The Higher Intitute of Applied Arts sixth of october

Email

kaaremanelshal@gmail.com

City

Monifia

Orcid

-

First Name

Nagwa

Last Name

El Adawy

MiddleName

El Adawy

Affiliation

Advertising department- faculty of applied arts- helwan university- Egypt

Email

nagwaeladawy@ymail.com

City

cairo

Orcid

-

First Name

mostafa

Last Name

kamal

MiddleName

حسین

Affiliation

Advertising department- faculty of applied arts- helwan university- Egypt

Email

mhkamal@excite.com

City

cairo

Orcid

-

Volume

2

Article Issue

2

Related Issue

25141

Issue Date

2021-06-01

Receive Date

2020-05-17

Publish Date

2021-06-01

Page Start

143

Page End

147

Print ISSN

2682-2148

Online ISSN

2682-2156

Link

https://jdsaa.journals.ekb.eg/article_177012.html

Detail API

https://jdsaa.journals.ekb.eg/service?article_code=177012

Order

11

Type

Original Article

Type Code

1,144

Publication Type

Journal

Publication Title

Journal of Design Sciences and Applied Arts

Publication Link

https://jdsaa.journals.ekb.eg/

MainTitle

Social Intelligence in Advertising Design and its Impact on the Recipient

Details

Type

Article

Created At

22 Jan 2023