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341636

The psychological impact of color on the recipient through fixed advertising

Article

Last updated: 25 Feb 2025

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Tags

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Abstract

Color is a feeling that the eye reflects to us as a result of the analysis of white light. It is a characteristic and effect produced by the retina, which analyzes the trichromatic color of those who see it, whether it is a pigment or light color. It is a factor in appreciating things and adding contrast between them and the formal aesthetics. Choosing colors in designing things is important. This is because colors do not only show appearance, but also have other goals and meanings. Colors cannot be chosen inappropriately because they have a negative or positive effect depending on how well they are chosen. The design will not succeed if inconsistent colors are chosen.

DOI

10.21608/jtcps.2024.259062.1279

Keywords

Psychological impact, Color, advertising

Authors

First Name

Marwa

Last Name

shamiea

MiddleName

M.

Affiliation

Benha University, Faculty of Applied Arts, Advertising, Printing and Publishing Department, Benha, Egypt

Email

marwashamiea@gmail.com

City

Benha

Orcid

0000-0001-5337-8929

First Name

Aml

Last Name

Elkhayat

MiddleName

S.

Affiliation

Benha University, Faculty of Applied Arts, Advertising, Printing and Publishing Department, Benha, Egypt

Email

aml98sayed@gmail.com

City

Benha

Orcid

-

First Name

Fatma

Last Name

El-Shafey

MiddleName

K.

Affiliation

Benha University, Faculty of Applied Arts, Advertising, Printing and Publishing Department, Benha, Egypt

Email

fatmaels028@gmail.com

City

Benha

Orcid

-

First Name

Eman

Last Name

Mohamed

MiddleName

L.

Affiliation

Benha University, Faculty of Applied Arts, Advertising, Printing and Publishing Department, Benha, Egypt

Email

eman3lotfy@gmail.com

City

Benha

Orcid

-

First Name

Ahd

Last Name

Fouad

MiddleName

M.

Affiliation

Benha University, Faculty of Applied Arts, Advertising, Printing and Publishing Department, Benha, Egypt

Email

cdifogc@gmail.com

City

Benha

Orcid

-

First Name

Ahmed

Last Name

Hassabo

MiddleName

G.

Affiliation

National Research Centre (NRC), Textile Research and Technology Institute (TRTI), Pre-treatment and Finishing of Cellulose based Textiles Department (PFCTD), El-Behouth St. (former El-Tahrir str.), Dokki, P.O. 12622, Giza, Egypt

Email

aga.hassabo@hotmail.com

City

Giza

Orcid

0000-0001-5337-8929

Volume

22

Article Issue

1

Related Issue

53627

Issue Date

2025-02-01

Receive Date

2023-12-28

Publish Date

2025-02-01

Page Start

141

Page End

148

Print ISSN

2682-2024

Online ISSN

2682-1958

Article File

JTCPS_Volume 22_Issue 1_Pages 141-148.pdf

PDF . 782.8kB

Link

https://jtcps.journals.ekb.eg/article_341636.html

Detail API

http://journals.ekb.eg?_action=service&article_code=341636

Order

341,636

Type

Original Article

Type Code

615

Publication Type

Journal

Publication Title

Journal of Textiles, Coloration and Polymer Science

Publication Link

https://jtcps.journals.ekb.eg/

MainTitle

The psychological impact of color on the recipient through fixed advertising

Details

Type

Article

Created At

25 Feb 2025