The Impact of Electronic Word-of-Mouth (eWOM) on the Tourists’ Purchasing Intentions in Tourism and Hotel Sectors

The Impact of Tourism Service Quality on Customer Satisfaction and Behavioural Intention

Analyzing Electronic Word-of-Mouth in Egyptian Tourism Authority Account on Social Networks

The impact of marketing mix formulation on the development of hotel marketing plans to attract domestic tourism

Exploring the Usage of Digital Content Marketing in Hotels and Travel Agencies in Egypt

Digital Disinformation Effect on Hotels Customer Response: An Overview and Future Research Directions

The Impact of Digital Marketing Channels on Customer Buying Decision Process: A Study on the Egyptian Tourism and Hospitality Services

How does the experiential value effect on customer decision-making in tourism and hospitality: the mediating role of viral marketing?

Exploring the effectiveness of using digital marketing in diving centers on the Red Sea Coast

The Impact of User-Generated Content on Digital Transformation of Tourism and Travel Services: Evidence from the Egyptian Travel Agencies