Beta
67441

The Impact of Tourism Service Quality on Customer Satisfaction and Behavioural Intention

Article

Last updated: 24 Dec 2024

Subjects

-

Tags

-

Abstract

Service quality (SERVQUAL) has received a considerable attention in the last 50 years. While Service quality is well documented in literature, fewer studies have been investigating the relationship of service quality with customer satisfaction and behavioural intention, and particularly in tourism. The aim of this paper is to examine the causal direct and indirect impact of service quality on customer satisfaction and behavioural intention. A total of 390 usable responses were obtained with a response rate of 71%. Structural equation modelling was used to analysis the current research data. The structural equation modelling results indicate that all the employed dimensions to measure service quality (tangibility, reliability, responsiveness, assurance, and empathy) have a direct influence on customer satisfaction and indirect impact on behavioural intention through customer satisfaction. These results help to clarify the mixed findings in the literature concerning the pattern of the causal relationship between service quality with customer satisfaction and behavioural intention. Finally, conclusions and limitations are outlined.

DOI

10.21608/jaauth.2015.67441

Keywords

Service quality, Customer satisfaction, behavioural intention, SERVPERF

Authors

First Name

Ghada

Last Name

Abdalla

MiddleName

-

Affiliation

Tourism Studies Department, Faculty of Tourism and Hotels, Suez Canal University

Email

-

City

-

Orcid

-

First Name

Abd Elazim

Last Name

Basiony

MiddleName

-

Affiliation

Sinai High Institute of Tourism and Hotels, Ras Sider

Email

-

City

-

Orcid

-

First Name

Alaa

Last Name

Shaker

MiddleName

Mohamed

Affiliation

Tourism Studies Department, Faculty of Tourism and Hotels, Suez Canal University

Email

-

City

-

Orcid

-

Volume

12

Article Issue

2

Related Issue

7769

Issue Date

2015-12-01

Receive Date

2015-09-05

Publish Date

2015-12-01

Page Start

79

Page End

96

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_67441.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=67441

Order

5

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

The Impact of Tourism Service Quality on Customer Satisfaction and Behavioural Intention

Details

Type

Article

Created At

22 Jan 2023