The role of Neuromarketing in measuring response to marketing stimuli in advertising campaigns

An Exploratory Qualitative Study to Investigate the Neural Basis of Advertising, Promotion Processes, and Their Psychological Effects

Social Intelligence in Advertising Design and its Impact on the Recipient

Advertising empathy strategies and their role in influencing the recipient

Exploring the Impact of Neuromarketing Exposure and Content on tourists’ Emotional Response Leading to Destination Marketing Attention

Investigating Contemporary Advertising Effectiveness on Consumer Behavior: A Focus on The Cognitive Response Model

Psychological Functions of Advertising Communication, and Their Relevance to The Subconscious Mind in Influencing the Purchasing Response

An Innovative Methodology in Neuromarketing for Supporting Technology- Enabled Companies

The Emotional Communication Effectiveness of Advertising on Consumer Behavior

Employing Emotional Appeals to Influence the Recipients of the Advertisement