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330635

An Innovative Methodology in Neuromarketing for Supporting Technology- Enabled Companies

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Last updated: 04 Jan 2025

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Abstract

In today's rapidly evolving technological landscape, technology companies face evolving  challenges in establishing and strengthening their brands. To address these challenges, this research introduces a novel approach that integrates advanced neuroscientific tools with marketing strategies, aiming to revolutionize the support provided to technology-enabled companies. The primary objectives of this study are twofold. First, it aims to develop a cutting-edge neuromarketing methodology that seamlessly combines neuroscientific tools with marketing strategies. This innovative approach seeks to offer a comprehensive understanding of consumer behavior and emotions, surpassing the limitations of traditional marketing techniques. Second, the research endeavors to evaluate the effectiveness of this methodology by analyzing a diverse array of samples. This analysis aims to uncover the methodology's ability to decipher and interpret consumer responses and emotions directed towards technology-enabled companies, shedding light on the intricate relationship between technology brands and consumers. The research employs an analytical descriptive methodology to comprehensively scrutinize various application samples. This analytical approach serves as a rigorous foundation for evaluating the practicality and potential transformative impact of the proposed neuromarketing methodology. The significance of this research is threefold. Firstly, it contributes to the advancement of neuromarketing by presenting an innovative methodology tailored to the unique needs of technology-enabled companies. This approach has the potential to redefine how consumer behavior is analyzed within the realm of technology brands. Secondly, the study offers actionable insights for marketers and technology companies, empowering them to optimize marketing strategies and enhance brand support, ultimately bolstering their competitive position in the technology-driven marketplace. Lastly, by bridging the gap between neuroscientific principles and marketing practices, this research establishes a robust academic foundation for further exploration within the domain of neuromarketing, enriching the theoretical framework for the study of marketing and technology-enabled companies

DOI

10.21608/idj.2024.330635

Keywords

Neuromarketing, Branding, Tech-enabled companies

Authors

First Name

Maysoon

Last Name

qutb

MiddleName

Mohamed

Affiliation

Faculty of Applied Arts, Helwan University

Email

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City

Cairo

Orcid

-

First Name

Mai

Last Name

Nada

MiddleName

-

Affiliation

Associate Professor, Advertising Dept., Faculty of Applied Arts, Helwan University, Giza, Egypt

Email

dr.mainada@yahoo.com

City

-

Orcid

-

First Name

Abeer

Last Name

Azmy

MiddleName

-

Affiliation

Teacher Assistant, Media and Graphics dept., School of Applied Arts, Badr University

Email

abeer.ezzat@buc.edu.eg

City

-

Orcid

-

Volume

14

Article Issue

1

Related Issue

43338

Issue Date

2024-01-01

Receive Date

2023-08-19

Publish Date

2024-01-01

Page Start

491

Page End

504

Print ISSN

2090-9632

Online ISSN

2090-9640

Link

https://idj.journals.ekb.eg/article_330635.html

Detail API

https://idj.journals.ekb.eg/service?article_code=330635

Order

35

Type

Original Article

Type Code

1,217

Publication Type

Journal

Publication Title

International Design Journal

Publication Link

https://idj.journals.ekb.eg/

MainTitle

An Innovative Methodology in Neuromarketing for Supporting Technology- Enabled Companies

Details

Type

Article

Created At

25 Dec 2024