Exploring Gamification Advertising and its Role in Audience Engagement

Exploring the Role of Gamification in Enhancing Customer Participation: A Study of Brand Interaction and Ease of Use in the Saudi Telecom Industry

Impact of Gamification in Human Behavior Modification Through Fun Design

Gamification to Increase Engagement and Impact on Students Through Education Process

The Impact of Gamification on Customer Experience in E-Banking Sector: A Conceptual Paper

The Impact of Digital Consumer Engagement Dimensions on Brand Recall. An Empirical Study on Online Fashio Conmmunity

The Impact of Online Brand Community Markers on Consumer Brand Engagement: Studying the moderating role of gender

Examining the Impact of Gamification on website features in E-Banking Sector: A Conceptual Paper

The impact of entertainment experience of gamification on customer intention to buy: The mediating role of customer’s intention to participate in gamification communities

The impact of social media based communities on builiding brand loyty : an applied study on members of face book brand communities