Factors affecting the consumers’ intention to purchase through online shopping

Factors Influencing Customer Online Purchase Intention and the Moderating Effect of Age: An Empirical Study on the FMCG Retail Market in Egypt

Understanding user behaviour to use Virtual Reality in Shopping

العوامل المؤثرة على استخدام المستهلك المصري للواقع المعزز في التسوق الإلكتروني وعلاقته بالنية الشرائية.

Rise of Augmented Reality and the impact of Virtual commerce on Consumer behavior and decision making

The Impact of VR Shopping Experience on Consumer Attitudes in Egypt

Analyzing The Factors Affecting Online Trust in B2C E-commerce and Its Impact on Purchase Intention in Egypt

Investigating The Factors that affect Egyptian Consumer’s Online Purchase Intention during The Covid-19 Pandemic

Exploring the Role of Internet Usagein Facilitating Marketing Activities:An Empirical Study of UK Companies

The Impact of social media platforms on consumer purchasing behavior in online shopping