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337578

Investigating The Factors that affect Egyptian Consumer’s Online Purchase Intention during The Covid-19 Pandemic

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Last updated: 24 Dec 2024

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إدارة الأعمال

Abstract

     During the health crisis, governmental authorities have undertaken a series of safety steps aimed at mitigating the transmission of COVID-19. As a result, there was a shift in consumer behavior pertaining to routine activities, hence creating a new market for internet companies. The objective of this study is to examine the factors that impact the intention of Egyptian customers to engage in online purchases within the COVID-19 pandemic. By acknowledging multiple components and focusing on the measures used to assess the connections. The objective of this study is to evaluate the present condition of online shopping within the Egyptian market, analyze the effects of the COVID-19 pandemic on businesses, aid consumers in promoting online shopping, and provide recommendations for its enhancement. The construction of the conceptual framework was based on a comprehensive literature review. The present study employed a quantitative research methodology to do an empirical examination of Egyptian consumers. The study involved distributing a self-administered questionnaire to Egyptian consumers with the aim of evaluating the impact of the Covid-19 pandemic on their inclination to engage in online shopping. The data collected from the questionnaire was analyzed using covariance-based structural equation modeling (CB-SEM) with the assistance of AMOS software. 
     The findings of this research demonstrated a statistically significant positive association between individuals' perceptions of ease of use, perceived risk, attitude towards online shopping, subjective norms, fear of the Covid-19 pandemic, and their propensity to engage in online purchasing. Nevertheless, the study found no statistically significant relationship between the perceived usefulness and perceived behavioral control factors and the intention to engage in online purchasing. Additionally, this research contributes to a comprehensive empirical analysis of consumer purchase intentions in developing nations. This analysis aids in the expansion of both the Theory of Planned Behavior (TPB) and the Technology Acceptance Model (TAM), while also addressing the existing gap in knowledge by shedding light on the intricate relationship between perceived ease of use, perceived risk, attitude towards online shopping, subjective norms, fear of Covid-19, perceived usefulness, perceived behavioral control, and online purchase intentions during the Covid-19 pandemic.

DOI

10.21608/jces.2023.337578

Keywords

Egypt, Online Purchase Intention, COVID-19 pandemic, Perceived ease of use

Authors

First Name

Monica

Last Name

Adel Fakhry

MiddleName

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Affiliation

Researcher in Masters of Business Administration Arab Academy of Science, Technology and Maritime Transport

Email

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City

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Orcid

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First Name

Hazem

Last Name

Rasheed Gaber

MiddleName

-

Affiliation

Associate Professor in Business Administration Arab Academy of Science, Technology and Maritime Transport

Email

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City

-

Orcid

-

First Name

Niveen

Last Name

Mohamed El Saghier

MiddleName

-

Affiliation

Professor in Business Administration Arab Academy for Science, Technology and Maritime Transport, Egypt

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-

City

-

Orcid

-

Volume

14

Article Issue

4

Related Issue

45560

Issue Date

2023-10-01

Receive Date

2023-10-01

Publish Date

2023-10-30

Page Start

1,095

Page End

1,131

Print ISSN

2090-3782

Link

https://jces.journals.ekb.eg/article_337578.html

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https://jces.journals.ekb.eg/service?article_code=337578

Order

61

Type

المقالة الأصلية

Type Code

986

Publication Type

Journal

Publication Title

المجلة العلمية للدراسات التجارية والبيئية

Publication Link

https://jces.journals.ekb.eg/

MainTitle

Investigating The Factors that affect Egyptian Consumer’s Online Purchase Intention during The Covid-19 Pandemic

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Article

Created At

24 Dec 2024