Using of nostalgia as a communication Strategy in TV advertising design campaigns to influence behaviour of brands consumers (An Analytical study on TV advertisement campaigns in

Advertising empathy strategies and their role in influencing the recipient

Social Intelligence in Advertising Design and its Impact on the Recipient

Can Nostalgic Advertisements Promote Travel Intention and WOM Among Egyptian Diaspora? Testing Multiple Moderators

The rhetoric of the brand advertising message and its role in community awareness

Employing Emotional Appeals to Influence the Recipients of the Advertisement

The Emotional Communication Effectiveness of Advertising on Consumer Behavior

Investigating the Relationship between Nostalgic Advertisement, Brand Heritage, and Automobile Purchase Intention (Applying on Mercedes – Benz Egypt)

Interactivity and its role in supporting human relationship between Brand recipient in advertising design

Offensive Advertising Phenomenon; Concepts and Causes