The role of Neuromarketing in measuring response to marketing stimuli in advertising campaigns

Neuromarketing as a Novel Method to Tourism Destination Marketing: Evidence from Egypt

Neuroadvertising study to create emotional and cognitive responses in recipients to improve advertising strategies and effectiveness

An Exploratory Qualitative Study to Investigate the Neural Basis of Advertising, Promotion Processes, and Their Psychological Effects

Innovation Management Concept Support Entrepreneurship

Exploring the Impact of Neuromarketing Exposure and Content on tourists’ Emotional Response Leading to Destination Marketing Attention

Smart Digital Technologies in the Interactive Advertising Environment

DEVELOPING A NEW BUSINESS OPPORTUNITIES VIA ARTIFICIAL INTELLIGENCE: NEW STRATEGIC MANAGEMENT MODEL

Employing Artificial Intelligence to Improve E-marketing Strategies for Advertising Platforms on Social Media

Utilizing Artificial Intelligence to Enhance Personalized Branding in Startups: A Focus on Egyptian Startups