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240952

Employing Artificial Intelligence to Improve E-marketing Strategies for Advertising Platforms on Social Media

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Last updated: 25 Dec 2024

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Abstract

The application of artificial intelligence in the digital marketing strategy via social media platforms can be of great benefit to marketers, allowing the generation of personal information and its use in successful campaigns. For social media, the current problem is not a lack of knowledge or skills to create customized campaigns, but rather a lack of time. With so many different ways to collect as much data as possible from customers, it is impossible for one person to capture this data, discover the information, and then set up automated marketing campaigns for each person. Artificial intelligence is the solution to this problem, which focuses on exploiting customer data and machine learning in marketing strategies to anticipate the next step for customers and improve their experience through content personalization. Artificial intelligence is now moving to a new stage where it will be possible to improve productivity, organizational efficiency and increase profitability for enterprises. Companies now have the opportunity to use artificial intelligence technology in order to provide a product or service that meets their needs and expectations.
Artificial intelligence on social media has become an essential thing. For example: YouTube suggests videos based on a user's search and search on its platform. Facebook suggests some people on its platform based on people's location.

DOI

10.21608/jdsaa.2022.95784.1124

Keywords

artificial intelligence, social media, Machine Learning, E-Marketing

Authors

First Name

Mohamed

Last Name

Ardash

MiddleName

-

Affiliation

Faculty of Applied Arts Helwan university

Email

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City

Cairo

Orcid

-

First Name

Amira

Last Name

Hussain

MiddleName

Ibrahim

Affiliation

Faculty of Applied Arts Helwan university

Email

amiraebrahim710@yahoo.com

City

Cairo

Orcid

-

First Name

Salwa

Last Name

Mahmmoud

MiddleName

-

Affiliation

Faculty of Applied Arts, Helwan University, Egypt.

Email

-

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-

Orcid

-

Volume

3

Article Issue

2

Related Issue

34671

Issue Date

2022-06-01

Receive Date

2021-09-13

Publish Date

2022-06-01

Page Start

146

Page End

155

Print ISSN

2682-2148

Online ISSN

2682-2156

Link

https://jdsaa.journals.ekb.eg/article_240952.html

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https://jdsaa.journals.ekb.eg/service?article_code=240952

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10

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Original Article

Type Code

1,144

Publication Type

Journal

Publication Title

Journal of Design Sciences and Applied Arts

Publication Link

https://jdsaa.journals.ekb.eg/

MainTitle

Employing Artificial Intelligence to Improve E-marketing Strategies for Advertising Platforms on Social Media

Details

Type

Article

Created At

22 Jan 2023