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89284

Smart Digital Technologies in the Interactive Advertising Environment

Article

Last updated: 22 Jan 2023

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Abstract

Advertising uses technological means and with the development of these means, advertising develops directly and when the designer uses these modern methods, it gives him access to advertising messages and new design ideas to suit the nature of the recipient and achieve the requirements of the times, hence the problem of research, which can be summarized in how to benefit from the use of smart digital technology In activating aspects of the communication process in an interactive advertising environment? The research aims to provide more experience in the smart digital technology and benefit from it by attracting the attention of the recipient effectively, influencing the effectiveness of advertising communication in the event of the communication process and using new advertising ideas suited to the new age. An advertising model in an attempt to get acquainted with some smart digital technologies used in the field of interactive advertising design, and the study also concluded that smart digital technologies in interactive advertising add many factors affecting The recipient's mind and mind in a picture that not only chases the recipient and remains in his conscience, but also works to change the cognitive mental image that lies within him by creating an idea in his imagination that allows the recipient to be self-convinced of the changes that his senses perceive and that his imagination complements to achieve the greatest effect of benefit and effect (impact and self-effect). 

DOI

10.12816/0046581

Keywords

Smart Digital Technologies, Interactive Advertising, Digital Recognition Technology, Digital Display Technology

Authors

First Name

Mohamed

Last Name

Azmy

MiddleName

Ali

Affiliation

Assistant Lecturer, Faculty of Art and Design, October University for Modern Sciences and Arts

Email

promoudy@gmail.com

City

-

Orcid

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First Name

Nevin

Last Name

Gamal El Din

MiddleName

Ezzat

Affiliation

Lecturer, Advertising Department, Facultyof Applied Arts,

Email

venven1929@gmail.com

City

-

Orcid

-

First Name

Lamia

Last Name

Qassem

MiddleName

Abdel Karim

Affiliation

Professor, Department of Advertising, Faculty of Applied Arts, Helwan University,

Email

-

City

-

Orcid

-

Volume

7

Article Issue

2

Related Issue

12187

Issue Date

2017-04-01

Receive Date

2020-05-14

Publish Date

2017-04-01

Page Start

357

Page End

366

Print ISSN

2090-9632

Online ISSN

2090-9640

Article File

IDJ_Volume 7_Issue 2_Pages 357-366.pdf

PDF . 476.6kB

Link

https://idj.journals.ekb.eg/article_89284.html

Detail API

https://idj.journals.ekb.eg/service?article_code=89284

Order

33

Type

Original Article

Type Code

1,217

Publication Type

Journal

Publication Title

International Design Journal

Publication Link

https://idj.journals.ekb.eg/

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Details

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Article

Created At

22 Jan 2023