Gameplay as a design strategy in interactive advertising

The Impact of Gamification on Brand Engagement and Loyalty: A Study of Brand Events

Advergaming revolution and its role in enriching the content and impact of modern contemporary Advertisements

Gamification to Increase Engagement and Impact on Students Through Education Process

Exploring Gamification as a Tool for Enhancing Employee Training Effectiveness in Tourism Companies

Impact of Gamification in Human Behavior Modification Through Fun Design

Exploring the Role of Gamification in Enhancing Customer Participation: A Study of Brand Interaction and Ease of Use in the Saudi Telecom Industry

Improving Advertising Design Education and Learning by Using Digital Game Based Learning

Smart Digital Technologies in the Interactive Advertising Environment

Innovative Strategies in Interactive Social Awareness Campaigns: Leveraging Modern Technology for Maximum Engagement