Gameplay as a design strategy in interactive advertising

Advergaming revolution and its role in enriching the content and impact of modern contemporary Advertisements

Gamification to Increase Engagement and Impact on Students Through Education Process

Exploring Gamification as a Tool for Enhancing Employee Training Effectiveness in Tourism Companies

Impact of Gamification in Human Behavior Modification Through Fun Design

Improving Advertising Design Education and Learning by Using Digital Game Based Learning

Smart Digital Technologies in the Interactive Advertising Environment

The use of interactive advertisement for the purposes of social marketing

Interactivity and its role in supporting human relationship between Brand recipient in advertising design

Native Advertising: Challenges and Perspectives