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363875

Exploring Gamification as a Tool for Enhancing Employee Training Effectiveness in Tourism Companies

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Last updated: 24 Dec 2024

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Abstract

The tourism industry, renowned for its dynamism and service-oriented nature, necessitates a well-equipped workforce to deliver exceptional customer experiences. Conventional training methods -often reliant on passive learning approaches- have proven ineffective in engaging and motivating employees, leading to knowledge gaps and skill deficiencies. Gamification can transform training into an engaging, motivating, and interactive learning experience by offering more engaging and interactive approach to employee training. This study proposes a set of game elements to enhancing employee training effectiveness in tourism companies. By conducting a methodical analysis of the literature, identified seven game elements. These factors were evaluated by a panel of experts selected from training providers. The participants were instructed to fill out questionnaire that specifically assessed the quality, and effectiveness of the selected elements. The evaluation result indicated that the identified game elements will significantly and optimally enhancing employee training effectiveness in tourism companies.

DOI

10.21608/thalexu.2024.363875

Authors

First Name

Salsabil

Last Name

Attia

MiddleName

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Affiliation

Faculty of Tourism and Hotels, October 6 University

Email

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City

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Orcid

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First Name

Azza

Last Name

Saad

MiddleName

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Affiliation

Faculty of Tourism and Hotels, October 6 University

Email

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City

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Orcid

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First Name

Rania

Last Name

Mohamed

MiddleName

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Affiliation

Faculty of Tourism and Hotels, Mansoura University

Email

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City

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Orcid

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Volume

21

Article Issue

1

Related Issue

48749

Issue Date

2024-06-01

Receive Date

2024-02-04

Publish Date

2024-06-30

Page Start

74

Page End

97

Print ISSN

2314-7024

Online ISSN

2682-2180

Link

https://thalexu.journals.ekb.eg/article_363875.html

Detail API

https://thalexu.journals.ekb.eg/service?article_code=363875

Order

5

Type

Original Article

Type Code

931

Publication Type

Journal

Publication Title

The Scientific Journal of the Faculty of Tourism and Hotels, Alexandria University

Publication Link

https://thalexu.journals.ekb.eg/

MainTitle

Exploring Gamification as a Tool for Enhancing Employee Training Effectiveness in Tourism Companies

Details

Type

Article

Created At

24 Dec 2024