ManageChatDiscover
210321

Advergaming revolution and its role in enriching the content and impact of modern contemporary Advertisements

Article

Last updated: 04 Jan 2025

OverviewSimilar Items

Subjects

-

Tags

-

Abstract

Many corporates, companies and advertising agencies miss the opportunity of making potential customers. Advergaming is a different and entertaining technique that allows investing games in advertising products and services in a creative and easy way assuring campaigns to return with long-term results, creating brand awareness, reaching customer's acquisition goals and needs. Advergaming has been around for years, but it's never been more popular than nowadays. Customers get together online for many purposes like shopping, research, and also for entertainment issues, as old and traditional ways of advertising fails to fulfill customer's desires and grab them the way that advertising gaming methods do. This paper aims to clarify that the utilization of gaming concepts and techniques in advertising continues to shift toward user-friendly interfaces that draws consumers' attention with an explicit advertising strategy. Gamification in rich media could be a really smart investment that can come up with big returns if it's employed correctly in advertising. This study helps to realize how advertising gamification may be a powerful advertising marketing strategy due to the mobile life that customers are immersed in nowadays with all their senses and have become a part of a changing reality and a virtual world. Some examples are discussed and illustrated using gamification technique in advertising and marketing, besides its steps, benefits, advantages, disadvantages, and usages. The statistical method was used in analysing the questionnaire of the proposed gamification ads in Egypt.

DOI

10.21608/idj.2022.210321

Keywords

Gamification, Revolution, gaming concepts, advergaming campaigns, contemporary Advertisements

Authors

First Name

Dena

Last Name

Hanna

MiddleName

M

Affiliation

Faculty of Applied Arts, Advertising Department, Damietta University, Egypt, doodyamh@gmail.com

Email

doodyamh@gmail.com

City

-

Orcid

-

Volume

12

Article Issue

1

Related Issue

29487

Issue Date

2022-01-01

Receive Date

2021-09-10

Publish Date

2022-01-01

Page Start

99

Page End

109

Print ISSN

2090-9632

Online ISSN

2090-9640

Article File

IDJ_Volume 12_Issue 1_Pages 99-109.pdf

PDF . 1.9MB

Link

https://idj.journals.ekb.eg/article_210321.html

Detail API

https://idj.journals.ekb.eg/service?article_code=210321

Order

9

Type

Original Article

Type Code

1,217

Publication Type

Journal

Publication Title

International Design Journal

Publication Link

https://idj.journals.ekb.eg/

MainTitle

Advergaming revolution and its role in enriching the content and impact of modern contemporary Advertisements

Details

Type

Article

Created At

22 Jan 2023