The Effect of Viral Marketing on the Purchase Decision of Tourism and Hotel Services

The Influence of Affiliate Marketing on Tourist Decision-Making

The Mediating Role of Perceived Value in the Relationship between Marketing Mix and Guests' Word of Mouth in Hotels

Factors Influencing Customer Value Co-Creation in Hotels: Customer Perspective

Creating Lasting Customer Relationships: The Impact of Experiential Marketing on Customer Behaviour in the Tourism and Hospitality Industry The Mediating f role of brand trust

The Impact of Content Marketing on Guest Behavioral Intentions

The Impact of Viral Marketing on Consumer’s Perceived Value and Purchase Decisions in ‎The Hotels of Luxor and Aswan ‎

تأثير قيمة العميل في دوافع الشراء عبر الانترنت: الدور الوسيط للمحتوى المقدم من المستخدم دراسة تطبيقية على بعض الفنادق المصرية

A Multidimensional Interpretation of the Tourist and Hotel Services Determinants in Nubian Destinations and their Impact on Visit Intention: A Case of Gharb Soheil Village

Memorable Experience Economy: Investigating Tourists’ Experience on Memories and Loyalty in Egypt’ Brand Resort Hotels