The Impact of Digital Marketing Channels on Customer Buying Decision Process: A Study on the Egyptian Tourism and Hospitality Services

THE IMPACT OF WEBSITE QUALITY ON ELECTRONIC MARKETING IN LIGHT OF THE FEAR OF THE CORONA PANDEMIC

The Impact of Electronic Word-of-Mouth on Consumer Purchase Intention and Brand trust in the Egyptian Market

The Impact of User-Generated Content on Brand Equity Dimensions and Purchase Intention of Egyptian Telecom Operators’ Subscribers

تأثير التسويق الالكتروني للسلع علي القرارات الشرائية للمستهلكين في ظل أزمة كورونا(دراسة ميدانية)

Consumer Buying Behavior during COVID-19 Pandemic A Comparative Study

The Role of Customer Experience in the Relationship between Augmented Reality and Purchase Intention in Times of COVID-19: An Applied Study on the Online Retail Sector in Egypt

The Impact of Influencer Marketing on Consumers’ Intentions toward Beauty Brands After the Covid-19 Pandemic

?How Social Media Affect Electronic-Purchase Decision During The COVID-19 In Egypt

The Role of the Celebrity Endorsement Strategy in Influencing the Recipient's Purchasing Behavior During the Covid-19 Pandemic