The Impact of Influencer Marketing on Consumers’ Intentions toward Beauty Brands After the Covid-19 Pandemic
Last updated: 03 Jan 2025
10.21608/aja.2023.241772.1544
Influencer marketing, Consumers’ Intentions, Social Media and Covid-19
Sakar
Khurshid
The British University in Egypt
mba.sakar91990012@bue.edu.eg
Iraq
Doaa
Ayoub
The British University in Egypt
doaa.ayoub@bue.edu.eg
Cairo
0000-0002-2275-0510
Wael
Kortam
The British University in Egypt
wael.kortam@bue.edu.eg
Cairo
44
1
44751
2024-02-01
2023-10-19
2024-02-01
339
348
1110-5453
2663-4473
https://aja.journals.ekb.eg/article_331989.html
https://aja.journals.ekb.eg/service?article_code=331989
20
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The Impact of Influencer Marketing on Consumers’ Intentions toward Beauty Brands After the Covid-19 Pandemic
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Type
Article
Created At
24 Dec 2024