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361605

THE IMPACT OF WEBSITE QUALITY ON ELECTRONIC MARKETING IN LIGHT OF THE FEAR OF THE CORONA PANDEMIC

Article

Last updated: 03 Jan 2025

Subjects

-

Tags

Economics

Abstract

The study aimed to identify the quality of the website to determine its impact on achieving customer satisfaction and loyalty to achieve marketing effectiveness in light of the fear of the Corona pandemic, as electronic marketing has a significant impact on the environment because it works to reduce shopping trips, which has effects in reducing carbon emissions as a result of reducing Consumption of energy resulting from transportation, which leads to a decrease in the carbon footprint that leads to environmental degradation. The fear resulting from the Corona pandemic has caused many positives and negatives that have affected the environment, especially electronic marketing, as individuals relied on it to make purchases and stay at home, which led to limiting the spread of the virus and reducing emissions resulting from transportation. The data was completed through a random sample of Amazon's e-marketing customers. Data were collected through a questionnaire form, and appropriate statistical methods were used to test the validity of the research hypotheses. The results of the study reached the following: There is a significant impact of the dimensions of website quality on customer satisfaction and loyalty, and there is no significant impact of the dimensions of website quality on marketing according to the degree of fear of the Corona pandemic.The study recommends paying attention to the dimensions of website quality to achieve marketing effectiveness to reach customer satisfaction and loyalty during crises, and paying attention to providing environmental awareness through electronic marketing sites.
 
 
 

DOI

10.21608/jes.2024.267488.1723

Keywords

site quality, the Corona pandemic and its environmental impact

Authors

First Name

Safaa

Last Name

Abd elhalime

MiddleName

M.

Affiliation

Faculty of Graduate Studies and Environmental Research, Ain Shams University

Email

safaamahmoud19841984@gmail.com

City

-

Orcid

-

First Name

Mamdouh

Last Name

Refae

MiddleName

-

Affiliation

Faculty of Commerce, Ain Shams University

Email

-

City

-

Orcid

-

First Name

Reem

Last Name

El-alfy

MiddleName

M.

Affiliation

Faculty of Commerce, Ain Shams University

Email

-

City

-

Orcid

-

First Name

Reham

Last Name

Sabry

MiddleName

-

Affiliation

Faculty of Graduate Studies Childhood, Ain Shams University.

Email

-

City

-

Orcid

-

Volume

53

Article Issue

6

Related Issue

48672

Issue Date

2024-06-01

Receive Date

2024-02-07

Publish Date

2024-06-01

Page Start

1,601

Page End

1,618

Print ISSN

1110-0826

Online ISSN

2636-3178

Link

https://jes.journals.ekb.eg/article_361605.html

Detail API

https://jes.journals.ekb.eg/service?article_code=361605

Order

361,605

Type

Original Article

Type Code

500

Publication Type

Journal

Publication Title

Journal of Environmental Science

Publication Link

https://jes.journals.ekb.eg/

MainTitle

THE IMPACT OF WEBSITE QUALITY ON ELECTRONIC MARKETING IN LIGHT OF THE FEAR OF THE CORONA PANDEMIC

Details

Type

Article

Created At

23 Dec 2024