The Effect of Internal Marketing on Innovation in Hotels

The Role of Performance Marketing in Achieving Sustainable Competitive Advantage for Hotels

Impact of Innovation as a Competitive Advantage in the Hospitality Industry

دور التسويق الابتکاري في تعزيز الميزة التنافسية للفنادق المصرية

Role of Innovation Orientation in Building a Competitive Advantage in the Egyptian Hotels

Examining the Relationship between the Co-Creation and Co-Innovation Success in Tourism and Hotel Industry

ASSESSMENT OF THE MARKETING ACTIVITY IN FIVE-STAR HOTELS

The Impact of Hotel Service Innovation on Guest's Perceived Value and Return Intention

The Role of Digital Marketing in the Sustainability of the Tourism and Hotel Sector and its Services According to Different Generations

Mobile Marketing in Small and Medium Hotel Enterprises