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-Tags
-Abstract
The objective of this study is to examine the relationship between co-creation and co-innovation in the tourism and hospitality industry. It also investigates the influence of employees working experiences on co-creation and co-innovation success. Data were collected by developed questionnaire. Originally, 420 questionnaires were distributed to hotels and travel agencies employees in Cairo and Alexandria. Only 395 of the questionnaires were valid giving a response rate of 94%. Data were statistically analyzed using factor analysis, correlation and regression analysis. The results indicated that co-creation is positively related to the co-innovation process. Also, it was found that employees working experiences are significantly related to co-creation and co-innovation success.
DOI
10.21608/thalexu.2019.53107
Keywords
Co-Creation, Co- Innovation, Hotels, Travel Agencies, factor analysis
Authors
MiddleName
-Affiliation
کلية السياحة و الفنادق - جامعة الإسکندرية
Orcid
-MiddleName
-Affiliation
جامعة الإسکندرية - کلية السياحة و الفنادق
Orcid
-Article Issue
Vol.16 - Issue 1
Link
https://thalexu.journals.ekb.eg/article_53107.html
Detail API
https://thalexu.journals.ekb.eg/service?article_code=53107
Publication Title
المجلة العلمية لکلية السياحة و الفنادق جامعة الأسکندرية
Publication Link
https://thalexu.journals.ekb.eg/
MainTitle
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