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53107

Examining the Relationship between the Co-Creation and Co-Innovation Success in Tourism and Hotel Industry

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Last updated: 22 Jan 2023

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Abstract

The objective of this study is to examine the relationship between co-creation and co-innovation in the tourism and hospitality industry. It also investigates the influence of employees working experiences on co-creation and co-innovation success. Data were collected by developed questionnaire. Originally, 420 questionnaires were distributed to hotels and travel agencies employees in Cairo and Alexandria. Only 395 of the questionnaires were valid giving a response rate of 94%. Data were statistically analyzed using factor analysis, correlation and regression analysis. The results indicated that co-creation is positively related to the co-innovation process. Also, it was found that employees working experiences are significantly related to co-creation and co-innovation success.

DOI

10.21608/thalexu.2019.53107

Keywords

Co-Creation, Co- Innovation, Hotels, Travel Agencies, factor analysis

Authors

First Name

رانيا غريب

Last Name

.

MiddleName

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Affiliation

کلية السياحة و الفنادق - جامعة الإسکندرية

Email

raniaghrb@yahoo.com

City

الإسکندریة

Orcid

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First Name

مروة عبدالوارث

Last Name

.

MiddleName

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Affiliation

جامعة الإسکندرية - کلية السياحة و الفنادق

Email

bahaama52@yahoo.com

City

الإسکندریة

Orcid

-

Volume

16

Article Issue

Vol.16 - Issue 1

Related Issue

7407

Issue Date

2019-07-01

Receive Date

2019-10-12

Publish Date

2019-07-01

Page Start

69

Page End

87

Print ISSN

2314-7024

Online ISSN

2682-2180

Link

https://thalexu.journals.ekb.eg/article_53107.html

Detail API

https://thalexu.journals.ekb.eg/service?article_code=53107

Order

4

Type

المقالة الأصلية

Type Code

931

Publication Type

Journal

Publication Title

المجلة العلمية لکلية السياحة و الفنادق جامعة الأسکندرية

Publication Link

https://thalexu.journals.ekb.eg/

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Article

Created At

22 Jan 2023