Towards Smart Tourism Destination: An Empirical Study on Sharm El Sheikh City, Egypt

Leveraging Experiential Marketing for Boosting Tourists’ Engagement in the Egyptian Tourist Destination

Marketing Practices of Tourism and Hospitality Enterprises for Attracting Domestic Tourists in Egypt

EVALUATING THE IMPACT OF TRAVEL INFLUENCERS ON THE DECISION MAKING OF THE EGYPTIAN FEMALE SOLO TRAVELERS

THE IMPACT OF SOCIAL MEDIA ON THE CHOICE OF INCOMING TOURISTS TO EGYPT FOR TOURISM AND HOSPITALITY SERVICE SUPPLIERS

The Influence of Online Reviews on Egyptians’ Travel and Tourism Decisions

Neuromarketing as a Novel Method to Tourism Destination Marketing: Evidence from Egypt

Exploring the Usage of Digital Content Marketing in Hotels and Travel Agencies in Egypt

Evaluating the Personality of the Tourist Brand and its Role in Developing Egypt as a Tourist Destination

FILM-INDUCED TOURISM: INVESTIGATING THE ROLE OF DESTINATION MANAGEMENT ORGANIZATIONS IN EGYPT