Subjects
-Tags
-Abstract
Travel blogs are considered an important tool for destination marketing. Bloggers' narrative reflects their tourist experience and their comments often contain recommendations and their intentions to revisit the destinations their stories are about. Travel blog monitoring is considered an effective method for destination marketers to assess their service quality and improve travelers' overall experiences. The purpose of this study is to examine how travel blogs can be a powerful tool through the e-WOM in destination marketing. The study used a qualitative research to analyze blogs content and demonstrate Egypt's attributes that made bloggers' choice. Tourism destination marketing organizations in Egypt could develop successfully their attractions and service quality through generated travel blogs information.
DOI
10.21608/thalexu.2016.47390
Keywords
E-WOM, Travel blogs, Destination Marketing
Authors
MiddleName
-Affiliation
جامعة الإسکندرية - کلية السياحة و الفنادق
Email
nashwafouad1@yahoo.com
Orcid
-Article Issue
13 - Issue 1
Link
https://thalexu.journals.ekb.eg/article_47390.html
Detail API
https://thalexu.journals.ekb.eg/service?article_code=47390
Publication Title
المجلة العلمية لکلية السياحة و الفنادق جامعة الأسکندرية
Publication Link
https://thalexu.journals.ekb.eg/
MainTitle
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