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47390

SHAPING DESTINATION MARKETING THROUGH TRAVEL BLOGS: UNDERSTANDING EGYPT’S ATTRIBUTES AFFECTING BLOGGERS’ CHOICE

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Last updated: 07 Jan 2025

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Abstract

Travel blogs are considered an important tool for destination marketing. Bloggers' narrative reflects their tourist experience and their comments often contain recommendations and their intentions to revisit the destinations their stories are about. Travel blog monitoring is considered an effective method for destination marketers to assess their service quality and improve travelers' overall experiences. The purpose of this study is to examine how travel blogs can be a powerful tool through the e-WOM in destination marketing. The study used a qualitative research to analyze blogs content and demonstrate Egypt's attributes that made bloggers' choice. Tourism destination marketing organizations in Egypt could develop successfully their attractions and service quality through generated travel blogs information.

DOI

10.21608/thalexu.2016.47390

Keywords

E-WOM, Travel blogs, Destination Marketing

Authors

First Name

Lamiaa

Last Name

Hefny

MiddleName

-

Affiliation

-

Email

nashwafouad1@yahoo.com

City

الإسکندریة

Orcid

-

Volume

13

Article Issue

1

Related Issue

7248

Issue Date

2016-06-01

Receive Date

2019-09-08

Publish Date

2016-09-01

Page Start

184

Page End

202

Print ISSN

2314-7024

Online ISSN

2682-2180

Article File

THALEXU_Volume 13_Issue 1_Pages 184-202.pdf

PDF . 836.8kB

Link

https://thalexu.journals.ekb.eg/article_47390.html

Detail API

http://journals.ekb.eg?_action=service&article_code=47390

Order

9

Type

Original Article

Type Code

931

Publication Type

Journal

Publication Title

The Scientific Journal of the Faculty of Tourism and Hotels, Alexandria University

Publication Link

https://thalexu.journals.ekb.eg/

MainTitle

SHAPING DESTINATION MARKETING THROUGH TRAVEL BLOGS: UNDERSTANDING EGYPT’S ATTRIBUTES AFFECTING BLOGGERS’ CHOICE

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Article

Created At

22 Jan 2023