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274858

EVALUATING THE IMPACT OF TRAVEL INFLUENCERS ON THE DECISION MAKING OF THE EGYPTIAN FEMALE SOLO TRAVELERS

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Last updated: 26 Dec 2024

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Abstract

Nowadays, one of the most popular global travel trends is solo traveling. It is becoming a popular choice among female travelers. It accounts for a significant portion of the whole travel market and has shown tremendous expansions recently. Traveler Influencers are increasingly becoming an essential aspect for the decision making of female solo travelers; as these online travel influencers have gathered large numbers of followers including a huge number of female travelers. Travel influencers started to attract female travelers making them know more about destinations as they share real-time moments which could influence female solo travelers' travel decisions. For this purpose, the research has been conducted to identify this influence, explore the challenges that they could face while travelling alone, evaluate the impact when Egyptian female solo travelers view content from their travel influencers, identify their perspective of travel decisions based on influencers, and explore the Egyptian female solo travelers' characteristics. This study adopted a quantitative approach, based on questionnaires completed by 367 Egyptian solo women travelers whom have prior solo travel experience and whom follow travel influencers. The findings indicated that the travel content provided by travel influencers has a positive significant impact on solo travel female decision making. In addition, there is no correlation between the constraints that face Egyptian female solo travelers and their decision making based on influencers; moreover, there is a partly significant difference in Egyptian female solo travelers' decision making based on their characteristics, furthermore there is a significant difference in Egyptian female solo traveler's decision making based on influencers, based upon demographic profile (age- marital status- annual income). Finally, the research concludes with some recommendations for travel agencies, and tourism providers to consider.

DOI

10.21608/mkaf.2022.274858

Keywords

Solo Female Travelers, travel influencers, travel challenges and decision making

Authors

First Name

Nehal

Last Name

Eltayeb

MiddleName

-

Affiliation

Associate Professor, Cairo Higher Institute for Tourism and Hotels

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Orcid

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Volume

12

Article Issue

1

Related Issue

38178

Issue Date

2022-12-01

Receive Date

2022-12-19

Publish Date

2022-12-01

Page Start

239

Page End

285

Print ISSN

2537-0510

Online ISSN

2537-0545

Link

https://mkaf.journals.ekb.eg/article_274858.html

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https://mkaf.journals.ekb.eg/service?article_code=274858

Order

274,858

Type

المقالة الأصلية

Type Code

1,446

Publication Type

Journal

Publication Title

مجلة کلية السياحة والفنادق. جامعة المنصورة

Publication Link

https://mkaf.journals.ekb.eg/

MainTitle

EVALUATING THE IMPACT OF TRAVEL INFLUENCERS ON THE DECISION MAKING OF THE EGYPTIAN FEMALE SOLO TRAVELERS

Details

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Article

Created At

23 Jan 2023