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49712

FILM-INDUCED TOURISM: INVESTIGATING THE ROLE OF DESTINATION MANAGEMENT ORGANIZATIONS IN EGYPT

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Last updated: 04 Jan 2025

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Abstract

The close relationship between film and tourism industry created a niche tourism trend; film-induced tourism. Destination management organizations (DMOs) are key stakeholders for generating film-induced tourism. The main aim of this study is to explore the current film-induced marketing activities undertaken by DMOs in Egypt. The literature review indicated that DMOs can adopt multiple marketing activities to promote film-induced tourism for their destinations. However, they face challenges when achieving their activities. Based on a purposive sample, the primary data were collected by using semi-structured face to face interviews with key experts in the Egyptian DMOs. The key findings of the practical study revealed that DMOs did not introduce any successful or innovative activities to develop film-induced tourism except producing short publicity and documentary films. The study also provides DMOs with important insights that could aid in encouraging film-induced tourism.

DOI

10.21608/jaauth.2016.49712

Keywords

film tourism, film-induced tourism, product placement, DMOs

Authors

First Name

Hamida

Last Name

Abd El Samie Mohamed

MiddleName

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Affiliation

Faculty of Tourism and Hotels, University of Sadat City

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Volume

13

Article Issue

1

Related Issue

7684

Issue Date

2016-06-01

Receive Date

2016-03-24

Publish Date

2016-06-01

Page Start

151

Page End

164

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_49712.html

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https://jaauth.journals.ekb.eg/service?article_code=49712

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10

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Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

FILM-INDUCED TOURISM: INVESTIGATING THE ROLE OF DESTINATION MANAGEMENT ORGANIZATIONS IN EGYPT

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Article

Created At

22 Jan 2023