Employing the Reverse Psychology in Advertising and its Impact on the Mental Energy of the Recipient

Advertising empathy strategies and their role in influencing the recipient

Social Intelligence in Advertising Design and its Impact on the Recipient

Creating Lasting Customer Relationships: The Impact of Experiential Marketing on Customer Behaviour in the Tourism and Hospitality Industry The Mediating f role of brand trust

The psychological impact of color on the recipient through fixed advertising

Psychological Functions of Advertising Communication, and Their Relevance to The Subconscious Mind in Influencing the Purchasing Response

Relationship Marketing: Advantages, Limitations and its Effect on the Customer Loyalty at University Hotels.

The Impact of Digital Marketing on Purchase Intention Via Perceived Value and Brand Experience during the Era of COVID-19 in the Telecommunication Sector

The Effectiveness of Advertising Personalization

The Impact of Marketing Deception in Customers’ Loyalty to Restaurants