Investigating the Impact of Green Brand Equity on Brand Loyalty: The Mediating Roles of Green brand attachment, Green Trust, Green brand attitude, and Green brand image

The Effects of Green Marketing and Green Corporate Social Responsibility on Customers’ Willingness to Patronize a Casual Dining Restaurant

Internal green marketing orientation and brand citizenship behavior: The role of organizational pride and individual green values

Fostering Value Co-creation as a Determinant for Customers’ Satisfaction in the Corporate Identity

The Impact of Green Leadership Behaviors on Sustainable Performance Development

A Proposed Model of the Impact of Green Image on Green Loyalty: Application on Natural Cosmetics in Egypt

The Effect of Green Brand Knowledge and Trust on Consumers’ Purchasing Intention: The Mediation Role of Attitude Towards Green Brands Egypt Case

أثر ابتکارية العميل على استخدام تطبيق الخدمات البنکية عبر الهاتف المحمول: الدور الوسيط لسلوک خلق القيمة المشترکة للعميل

The mediating role of customer’s perception of CSR practices in the relationship between customer’s loyalty and customer’s retention: Comparative Study from Egyptian Telecommunic

GREEN MARKETING AS A RECENT ATTITUDE TO ACHIEVE SUSTAINABLE DEVELOPMENT