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258051

The mediating role of customer’s perception of CSR practices in the relationship between customer’s loyalty and customer’s retention: Comparative Study from Egyptian Telecommunic

Article

Last updated: 25 Dec 2024

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Tags

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Abstract

This study aims to provide a comparative analysis ofthe mediating role of customer perception of CSR practices in the relationship between customer loyalty and customer retention in telecommunication companies in Egypt (Vodafone-Orange-Etisalat-WE), relying on both qualitative and quantitative methods. It is believed that CSR is concerned with raising awareness to various levels. In this regard, there appears to be a relationship between phone company consumers' impressions of social responsibility policies and loyalty and retention, substantiating the occurrence of a correlation.

DOI

10.21608/cfdj.2023.258051

Keywords

Telecommunication companies, CSR strategies, loyalty, Retain the customers, Customers’ perceptions

Authors

First Name

وليد أبو بکر حسني حسن

Last Name

أبو زيد

MiddleName

-

Affiliation

الاکاديمية الدولية للهندسة وعلوم الاعلام-شعبة إدارة الاعمال

Email

walid_mti@hotmail.com

City

القاهرة

Orcid

0000-0002-7621-7949

First Name

بهاء الدين مسعد

Last Name

سعد

MiddleName

-

Affiliation

الأکاديمية الدولية للهندسة وعلوم الإعلام -شعبة إدارة الاعمال

Email

bahaa.mosaad@iams.edu.eg

City

القاهرة

Orcid

0000-0002-7829-119x

Volume

4

Article Issue

1

Related Issue

36526

Issue Date

2023-01-01

Receive Date

2022-05-01

Publish Date

2023-01-01

Page Start

425

Page End

444

Print ISSN

2682-3403

Online ISSN

2682-4531

Article File

CFDJ_Volume 4_Issue 1_Pages 425-444.pdf

PDF . 618.0kB

Link

https://cfdj.journals.ekb.eg/article_258051.html

Detail API

https://cfdj.journals.ekb.eg/service?article_code=258051

Order

16

Type

المقالة الأصلية

Type Code

1,242

Publication Type

Journal

Publication Title

المجلة العلمية للدراسات والبحوث المالية والتجارية

Publication Link

https://cfdj.journals.ekb.eg/

MainTitle

The mediating role of customer’s perception of CSR practices in the relationship between customer’s loyalty and customer’s retention: Comparative Study from Egyptian Telecommunication Companies

Details

Type

Article

Created At

22 Jan 2023