Brand Credibility and Brand Value Congruence as Antecedents for Brand Advocacy and Brand Attachment

The Impact of Influencer Marketing on Consumers’ Intentions toward Beauty Brands After the Covid-19 Pandemic

Localization of the Brands Mental Image in Advertising Campaigns

The impact of Instagram Fashion influencers’ characteristics on customers’ intention to purchase

The power of social media influencers as an advertising tool on consumer decision making

The Design of a Strategy for Applying Content Marketing In Fashion Brands

تسويق المؤثرين للمارکات عبر موقع التواصل الاجتماعي «إنستجرام» وانعکاسه على اتجاه الجمهور نحوهم:

Studying the Marketing Deception Practices by Social Media Influencer

Advertisment Character Charisma for the Enhancement of the Product Credibility

Social Intelligence in Advertising Design and its Impact on the Recipient