The Impact of Electronic Word-of-Mouth on Consumer Purchase Intention and Brand trust in the Egyptian Market

The Impact of Electronic Word of Mouth on Online Customer Brand Engagement: An Empirical Study of Women's Ready-to-Wear Brands in Egypt

The Effect of social media on Purchase Intention in The Fashion Industry in Egypt

The Impact of online word-of-mouth on purchase Intention An Applied study on Hospitality industry in Egypt

The Impact of Electronic Word-of-Mouth (e-WOM) on Consumers’ Purchasing Decision Evidence from Five-star Hotels in Egypt

Impact of Electronic Word of Mouth on Purchase Intention: Mediating Role of Brand Image and Brand Trust of Tourist Destinations and Hospitality Establishments in Egypt

The Influence of E-WOM on Egyptian Private Airlines Ticket Purchasing Intention

The Impact of Social Media Influencers characteristics on Customers’ purchase Intension in the Egyptian Market

The Impact of TikTok Influencers on TikTok Users' Online Buying Decisions in Egypt

The Impact of User-Generated Content on Brand Equity Dimensions and Purchase Intention of Egyptian Telecom Operators’ Subscribers