Investigating The Factors that affect Egyptian Consumer’s Online Purchase Intention during The Covid-19 Pandemic

Exploring The Relationship Between Social Media Advertising Characteristics and Purchase Intention Towards Cosmetics and Personal Care Industry in Egypt

E-Commerce Adoption in Egypt Insights from COVID-19 and Beyond

The Impact of Psychological Factors on Online Consumer Behavior during Crisis An empirical study on Millennials in Egypt during Covid-19 Crisis

Exploring Panic Buying Behavior During Covid-19 Pandemic: An Applied Study On Hypermarkets Shoppers in Egypt

?How Social Media Affect Electronic-Purchase Decision During The COVID-19 In Egypt

Factors Influencing Customer Online Purchase Intention and the Moderating Effect of Age: An Empirical Study on the FMCG Retail Market in Egypt

Conceptualising the Impact of Social Media Marketing Features on Brand Loyalty for Local Cosmetics Brands in Egypt

A framework for predicting consumers’ sustainable purchase in COVID era

The Nexus Between Digital Content Marketing Consumption and Customer Purchase Decision: An Empirical Study on FMCG Industry Consumers in Egypt