ArticleInvestigating The Factors that affect Egyptian Consumer’s Online Purchase Intention during The Covid-19 Pandemic
ArticleInvestigating The Factors that affect Egyptian Consumer’s Online Purchase Intention during The Covid-19 Pandemic
ArticleThe Impact of Psychological Factors on Online Consumer Behavior during Crisis An empirical study on Millennials in Egypt during Covid-19 Crisis
ArticleThe Impact of Psychological Factors on Online Consumer Behavior during Crisis An empirical study on Millennials in Egypt during Covid-19 Crisis
ArticleExploring Panic Buying Behavior During Covid-19 Pandemic: An Applied Study On Hypermarkets Shoppers in Egypt
ArticleExploring Panic Buying Behavior During Covid-19 Pandemic: An Applied Study On Hypermarkets Shoppers in Egypt
ArticleTHE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON CUSTOMER-BRAND RELATIONSHIP IN THE EGYPTIAN COSMETIC SECTOR
ArticleTHE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON CUSTOMER-BRAND RELATIONSHIP IN THE EGYPTIAN COSMETIC SECTOR
ArticleInternet Perceived Benefits influence on Online Shopping Intention: Moderating effect of COVID-19 Awareness
ArticleInternet Perceived Benefits influence on Online Shopping Intention: Moderating effect of COVID-19 Awareness
ArticleThe Impact of Electronic Word of Mouth on Online Customer Brand Engagement: An Empirical Study of Women's Ready-to-Wear Brands in Egypt
ArticleThe Impact of Electronic Word of Mouth on Online Customer Brand Engagement: An Empirical Study of Women's Ready-to-Wear Brands in Egypt