Beta
321427

Exploring Panic Buying Behavior During Covid-19 Pandemic: An Applied Study On Hypermarkets Shoppers in Egypt

Article

Last updated: 24 Dec 2024

Subjects

-

Tags

إدارة الأعمال

Abstract

This article investigates the influence of emotional and social factors on panic buying during the COVID 19 pandemic. This article focuses on group of independent variables which comprises Emotional factors measured by (fear of missing out – worry – regret) and Social factors (social media rumors – observational learning), Precautions awareness and Anxiety. While the dependent variable is the Panic Buying Behavior and the demographics as a moderator variable. Moreover, there are insufficient data about the effect of a group of emotional and social factors on panic buying in Egypt. So, this research can help to a greater understanding of these characteristics and, consequently, the motivations for panic buying behavior. The current study is based on quantitative data collected from an Egypt-wide survey of hyper market buyers. In this regard, the utility of this research lies in the fact that it permits the identification of major concerns and the formulation of essential conclusions. In the presence of demographics as a moderator variable, the results of this study indicate that dependent variables can explain approximately 68% of the variance in panic buying behavior.  

DOI

10.21608/jces.2023.321427

Keywords

COVID-19, Panic Buying, Fear, Worry, Regret, social media, Precautions Awareness, anxiety

Authors

First Name

Marwa

Last Name

Mahmoud Ibrahim

MiddleName

-

Affiliation

Assistant Professor at Faculty of Business Economics and Political Science The British University in Egypt (BUE) Cairo, Egypt

Email

-

City

-

Orcid

-

First Name

Dina

Last Name

Osama Abd Alhaleem

MiddleName

-

Affiliation

Assistant Professor at Business of Administration Department, International Academy for Engineering and Media Science (IAEMS) Cairo, Egypt

Email

-

City

-

Orcid

-

Volume

14

Article Issue

3

Related Issue

43914

Issue Date

2023-07-01

Receive Date

2023-07-01

Publish Date

2023-07-01

Page Start

112

Page End

145

Print ISSN

2090-3782

Link

https://jces.journals.ekb.eg/article_321427.html

Detail API

https://jces.journals.ekb.eg/service?article_code=321427

Order

3

Type

المقالة الأصلية

Type Code

986

Publication Type

Journal

Publication Title

المجلة العلمية للدراسات التجارية والبيئية

Publication Link

https://jces.journals.ekb.eg/

MainTitle

Exploring Panic Buying Behavior During Covid-19 Pandemic: An Applied Study On Hypermarkets Shoppers in Egypt

Details

Type

Article

Created At

24 Dec 2024