The Impact of Electronic Word of Mouth (E-WOM) on the Relationship between Brand Awareness and Customer Loyalty: Evidence from Egypt

Impact of Electronic Word of Mouth on Purchase Intention: Mediating Role of Brand Image and Brand Trust of Tourist Destinations and Hospitality Establishments in Egypt

The Impact of Electronic Word of Mouth on Purchase Intention of Egyptian Internet Users in the Fashion Industry

The Influence of Content Marketing, Electronic Word of Mouth, Online Convenience and Social Media Marketing on Local Brand Consumers’ Purchase Intentions in Egypt

The Impact of online word-of-mouth on purchase Intention An Applied study on Hospitality industry in Egypt

The Impact of Electronic Word of Mouth on Online Customer Brand Engagement: An Empirical Study of Women's Ready-to-Wear Brands in Egypt

The Impact of Electronic Word-of-Mouth (e-WOM) on Consumers’ Purchasing Decision Evidence from Five-star Hotels in Egypt

The Impact of Social Media Influencers characteristics on Customers’ purchase Intension in the Egyptian Market

The Effect of E-WOM through Social Media on Purchasing Intention: The Mediating Role of E-Trust at the Egyptian Youth Hostels

Influence of Electronic Word of Mouth on Customer Reservations Decision Making in Egyptian Hotels