ArticleCustomer Relationship Management in Leading Tourism Establishments as a Modern Marketing Trend
ArticleCustomer Relationship Management in Leading Tourism Establishments as a Modern Marketing Trend
ArticleMemorable Experience Economy: Investigating Tourists’ Experience on Memories and Loyalty in Egypt’ Brand Resort Hotels
ArticleMemorable Experience Economy: Investigating Tourists’ Experience on Memories and Loyalty in Egypt’ Brand Resort Hotels
ArticleService Quality in Tourism and Hospitality Industry and Tourist Destination Loyalty Post-COVID-19: The Role of Tourism Destination Image and Tourist Trust
ArticleService Quality in Tourism and Hospitality Industry and Tourist Destination Loyalty Post-COVID-19: The Role of Tourism Destination Image and Tourist Trust
ArticleThe Impact of CRM on Customer Satisfaction and Customer Loyalty: Mediation Effect of Customer Perceived Value (Evidence from Hospitality Industry)
ArticleThe Impact of CRM on Customer Satisfaction and Customer Loyalty: Mediation Effect of Customer Perceived Value (Evidence from Hospitality Industry)
ArticleHow does the experiential value effect on customer decision-making in tourism and hospitality: the mediating role of viral marketing?
ArticleHow does the experiential value effect on customer decision-making in tourism and hospitality: the mediating role of viral marketing?
ArticleExperiential Marketing Dynamics: Multiple mediator analysis of the experiential marketing - purchase intentions relationship
ArticleExperiential Marketing Dynamics: Multiple mediator analysis of the experiential marketing - purchase intentions relationship
ArticleThe Impact of Perceived Corporate Brand on Customer Citizenship Behavior and Employee Responsiveness: Evidence from Hotels and Destination Management Corporates
ArticleThe Impact of Perceived Corporate Brand on Customer Citizenship Behavior and Employee Responsiveness: Evidence from Hotels and Destination Management Corporates
ArticleImpact of Electronic Word of Mouth on Purchase Intention: Mediating Role of Brand Image and Brand Trust of Tourist Destinations and Hospitality Establishments in Egypt
ArticleImpact of Electronic Word of Mouth on Purchase Intention: Mediating Role of Brand Image and Brand Trust of Tourist Destinations and Hospitality Establishments in Egypt